Life as a CPHT Leeds hypnotherapy trainer

Well we’re now over halfway through our first Solution Focused Hypnotherapy training course in Leeds. We can’t believe how quickly the course is going. Prior to the start of the course, we spent months assisting at CPHT Bristol. This allowed us to make sure that structurally, our course would be the same as all the other CPHT courses in the UK. It was an honour working with the founder of the Solution Focused Hypnotherapy approach that we use today, David Newton. This structure  gives us our students the reassurance that if they cannot attend one module, they can attend one of our sister schools to catch up. It also ensures that CPHT Leeds benefits from the externally accredited, level 4 award from NCFE.
Every potential student is interviewed by us to ensure a good fit with the Solution Focused approach. Some of these interviews are held at Leeds Trinity university, the venue for the course. However, when attendance in person is not practical, interviews can be carried out via Skype. During the interviews, potential students are made aware of the need to practice their skills between modules. We make it clear that we want students to be ‘fit-for-purpose’ and to do that practice is a must!

Hypnotherapy training, CPHT Leeds
Practicing hypnotherapy in month 1

Prior to every module, we spend time rehearsing the content for the weekend. We get all the paperwork together, discuss case studies we will use and tie down the timings. The work is shared out equally between us and it’s great that we can rely on each other. The modules build the students’ knowledge carefully. It’s important to us that the foundation knowledge is in place before we add additional skills. We carry out demonstrations for the students before we ask them to copy what we’ve done with each other. Students are then encouraged  to practice on the general public, free of charge. This gives them the skills they need to grow in confidence and skill.

A typical CPHT Leeds Training weekend

Cathy & I drive up to Leeds on the Friday afternoon before each CPHT Leeds course weekend. The M6/M62 traffic can sometimes be quite a challenge! We set up the equipment at Leeds Trinity University before finally checking into our hotel. Then we look forward to a nice meal before having an early night and a good night’s sleep. On the Saturday morning, we arrive nice and early to check for any last-minute glitches. Our students generally start to arrive from 9:15am ready to start at 10am. After an amusing, informative and occasionally tiring day, we occasionally hold interviews for the next training course. After this we make our way back to the hotel and indulge our love of good food again, before another early night.

Practical Assessments, Initial consultation, Health assessment
Initial Consultation practical assessment

Sundays tend to be a little easier, with more practical exercises. As the course progresses, we film students as they carry out their practical assessments. At 5pm on the Sunday, we pack up our equipment and make our way home. We are always aware that the following day our own very successful hypnotherapy practices will need to be attended to. However, rehearsing material for the next module is always a priority.

Training students in hypnotherapy for CPHT Leeds makes for a busy life, but we both enjoy it. The lovely, positive feedback from our students makes it all worthwhile. If you would like to find out more about training to be a Solution Focused Hypnotherapist, contact us on 07748 511841 (Jenny) or 07825 047849 (Cathy). Maybe you’ll soon be looking forward to a new career as a hypnotherapist?

The importance of marketing

Good marketing is one area of a new business that can be completely underestimated. You may have just qualified as a Hypnotherapist, but how do you let people know how good you are? Word of mouth is still the best and cheapest form of advertising your business but this can take time to build. Graduates of CPHT start generating word of mouth enquiries right from day one of the training course by practicing on friends and family free of charge. As a result, many graduates have a solid client base by the time they qualify and the confidence to put their skills into practice.

Marketing, Business, Hypnotherapy Business, CPHT LeedsHowever, in the early days it is vital that other methods of promoting a new business are explored. Many of us will understand the power of the internet these days with 78% people going online every day. According to a report in 2015 by the Office for National Statistics (ONS) 69% of people in the UK do their product or service search online. So it makes sense for new hypnotherapists to have a strong internet presence. So what form should this presence take?
Is it enough to just have a Facebook business page or do we need a website too? If so what type of website is best? Do we need to be able to change its content regularly or will it be okay to make the odd change now and again? Someone once said that that “having a website and not promoting it is like having a billboard in the desert – no-one can find it”. So how would you best promote your website/Facebook page? What about other social media such as Twitter, YouTube or Instagram, do they have a worth in promoting your business?
What about listings in directories or newspaper advertising? Do you need business cards and leaflets? Are these types of promotion old hat? Are they worth the money that they charge? Does all advertising cost money or is some of it free?

All of these questions will be answered on the CPHT Leeds training course starting this September. We know that you can be a good Hypnotherapist without learning about marketing. However, if you want to have a good business too, then this training course will give you the business basics including essential knowledge about marketing.
The course is run by experienced hypnotherapists who run busy practices. We know what marketing works. This knowledge will help you to set up a successful hypnotherapy practice by suggesting the most effective methods for you. If you’d like to find out more about CPHT Leeds Hypnotherapy Training course starting in September 2016 at Trinity Leeds University, call Jenny on 07748 511841 or Cathy on 07825 047849 today. We are passionate about what we do and we would love to speak to you.

Hypnosis. Want to know the truth?

Often it’s easier to explain what hypnosis is not, rather than what it is. This is because many of us have a distorted view of hypnosis due to an abundance of books, films and stage shows that distort our perceptions of hypnosis for the sake of entertainment. After all the media tends to dramatise everything in order to encourage people to watch their films, see their shows or read their books.
I had no idea what to expect the first time I was hypnotised and was quickly reassured that I would remain in complete control at all times. I would not end up barking like a dog each time EastEnders came on TV. In fact, I would only take on board the information that I found relevant to my situation. This was a relief to me as like most people I’m someone who likes to feel in control. There was also a distinct lack of swinging watches!
Hypnosis, Hypnotherapy

Learning to hypnotise others at CPHT Leeds
Our student hypnotherapists are encouraged to practice on each other during their very first hypnotherapy training weekend. After the first weekend we encourage them to practice on willing friends and family. This gives them confidence in their ability to hypnotise others very quickly. When they’re encouraged to use their skills free of charge on the general public just a couple of months later, most students are raring to go! In truth, most students agree, that their family and friends were much harder to deal with than the general public. By the end of the course they’re feeling confident in their abilities and will often have dealt successfully with quite a few conditions before they start to charge for their services. It is this element of the course that best prepares students for setting up in business.
As soon as the students graduate they start receiving regular supervision to help them handle any scenario they come across. This is the benefit of being trained by qualified supervisors, there’s a wonderful continuity where everyone is singing from the same hymn sheet. We’ve been where you are at every stage of the process so we know how you feel.
If this course, run by CPHT Leeds, sounds like the one for you, just give Jenny or Cathy a call. We would love to hear from you. You might need to leave a message as we both run busy hypnotherapy practices, but we will always get back to you. We can’t wait to answer your questions!

Training as a Solution Focused Hypnotherapist

hypnotherapist, hypnotherapy, hypnotherapy training,
On the couch

When I decided to train as a hypnotherapist the things I was looking for in a training school were pretty simple. I wanted the best quality training that gave me a recognized and accredited qualification. It was important I was able to pay monthly and I wanted to feel confident that at the end of the training I could make a success both clinically and financially.

After the first weekend I knew I had made the right decision, I couldn’t wait for the next weekend. The group was quite diverse from all different backgrounds. Careers varying from medical nurses, marketing, account clerks and more. Some students of which remain my closest colleagues practicing hypnotherapy some part time and others full time. As the weeks passed I felt fully supported not only by the lecturer but by other students in the group. We were encouraged from the very beginning to begin practicing on our family and friends. I never realized I had so many friends in need of relaxation!

This practical foundation was crucial in building my confidence. I was quickly seeing 30 people a month and the results that I saw were astounding. Friends sleeping better, family members feeling calmer and less stressed. My weight loss sessions with a group of lovely ladies often got lively at times and they seemed occasionally less concerned about losing the weight and more interested in laughing.

The change was not only apparent in the people I saw, I noticed a change in myself too. The evidence based knowledge on the course was important to me. Coming from a medical background, I needed to understand that the information that we give to our clients is current, accurate and based on a proven methodology.

Solution Focused Hypnotherapy works, I see it every day.

Solution Focused Hypnotherapy has made the difference to many hundreds of people I have seen and it has changed my life too. I have a successful business, I can organize my work time to suit me and my passion for hypnotherapy has continued growing. If you are interested in finding out how you can become a Solution Focused Hypnotherapist, training at the Trinity College, Leeds, please visit  www.cphtleeds.co.uk