The importance of marketing

Good marketing is one area of a new business that can be completely underestimated. You may have just qualified as a Hypnotherapist, but how do you let people know how good you are? Word of mouth is still the best and cheapest form of advertising your business but this can take time to build. Graduates of CPHT start generating word of mouth enquiries right from day one of the training course by practicing on friends and family free of charge. As a result, many graduates have a solid client base by the time they qualify and the confidence to put their skills into practice.

Marketing, Business, Hypnotherapy Business, CPHT LeedsHowever, in the early days it is vital that other methods of promoting a new business are explored. Many of us will understand the power of the internet these days with 78% people going online every day. According to a report in 2015 by the Office for National Statistics (ONS) 69% of people in the UK do their product or service search online. So it makes sense for new hypnotherapists to have a strong internet presence. So what form should this presence take?
Is it enough to just have a Facebook business page or do we need a website too? If so what type of website is best? Do we need to be able to change its content regularly or will it be okay to make the odd change now and again? Someone once said that that “having a website and not promoting it is like having a billboard in the desert – no-one can find it”. So how would you best promote your website/Facebook page? What about other social media such as Twitter, YouTube or Instagram, do they have a worth in promoting your business?
What about listings in directories or newspaper advertising? Do you need business cards and leaflets? Are these types of promotion old hat? Are they worth the money that they charge? Does all advertising cost money or is some of it free?

All of these questions will be answered on the CPHT Leeds training course starting this September. We know that you can be a good Hypnotherapist without learning about marketing. However, if you want to have a good business too, then this training course will give you the business basics including essential knowledge about marketing.
The course is run by experienced hypnotherapists who run busy practices. We know what marketing works. This knowledge will help you to set up a successful hypnotherapy practice by suggesting the most effective methods for you. If you’d like to find out more about CPHT Leeds Hypnotherapy Training course starting in September 2016 at Trinity Leeds University, call Jenny on 07748 511841 or Cathy on 07825 047849 today. We are passionate about what we do and we would love to speak to you.